The all-new Shift puts users in control with drag-and-drop layout customization. Build a browser that adapts to how you work, think, and move across the web.

Reimagine your browser. That’s the challenge, and the promise, Shift is issuing to the world with their latest launch. The all-new Shift marks a turning point for browsers as it moves away from static windows toward a dynamic, user-defined interface.

In a landscape filled with one-size-fits-all web browsers, Shift is taking a different approach: giving you complete control. Reimagine what your browser looks like, how it functions, and how it serves you, so it’s not just a passive window or a search portal—it’s a personalized command center.

Michael Foucher, VP of Product at Shift, said when the idea for a fully customizable browser came about, “it seemed audacious at first—no one had tried this level of customization before, but the potential felt too big to ignore.” While other browsers offered surface-level personalization. “No one lets you move the bars or every UI element,” Michael said. That gap shaped Shift’s goal: be the first browser where layout is entirely user-defined.

"No one had tried this level of customization before."

Michael Foucher, VP of Product at Shift

With the milestone launch of the new Shift, you can now create a custom layout for your browser. Drag and drop to place apps, bars, and controls anywhere in your browser. Further customize your browser with Spaces that separate work, personal, hobbies, and projects—each with their own apps integrated directly into the browser itself.

If you want to fast-track your browser build, Shift offers layout templates that reflect different browser styles. Select a template as your foundation, then drag and drop to adjust your layout exactly how you want it. Want a sneak peek at some of the templates? Take Shift’s template quiz to find out which setup reflects how you browse.

What does it take to build something impossible?

Bold product decisions are fueled by fearless teams, and Shift’s new customizable browser is a powerful example of that. This wasn’t just a product release. It was a rethink of how we interact with the web, delivered with the kind of ambition and thoughtfulness that reflects the very best of what our portfolio companies can do.

"Throughout the project, I expected pushback from developers when confronted with such a complex vision. Instead, a senior dev stood up and said, ‘We can do this.’ That moment captured the mindset of all the people behind Shift—fearless, driven, and unwilling to settle for the status quo."

Michael Foucher, VP of Product at Shift

The decision to give users control over their browser layout meant tackling uncharted territory, from building an engine capable of real-time configuration to designing guardrails that encouraged exploration without frustration. As Shift’s product team rapidly iterated through user feedback and technical constraints, what emerged wasn’t just a more powerful browser, but a new relationship between users and the internet.

This launch is a reflection of what’s possible when bold ideas meet the right support system. Our Shared Services team supported Shift throughout the process with UXUI and website design, copywriting, and project management, freeing up more resources within Shift to advance product development and new brand positioning.

A big step forward in browser evolution

This is a proud moment that highlights the innovation and ambition growing within our ecosystem. As a certified B Corp, it’s meaningful to see one of our portfolio companies build the first carbon-neutral browser.

While digital emissions often go unnoticed, Shift is pioneering a future where even our online habits can contribute to climate solutions. By measuring user-level impact, investing in high-integrity offsets, and supporting sustainability innovation, Shift is proving that technology can lead with purpose and that meaningful change starts with bold, measurable action.

It’s also a sign of where we’re heading: pursuing ideas that challenge convention. The new Shift, becoming the world’s first carbon-neutral browser, is a milestone that sets a new standard for accountability in tech.

And that’s the kind of ambition we’re proud to back.

Visit shift.com to see what the future of browsers looks like.